Our Story


Fashion Forms, based in Austin, Texas, is the leading producer of specialty bras and accessories in the U.S., Canada and Europe. Founded by entrepreneur Ann Deal in 1993, Fashion Forms has revolutionized the intimate apparel industry with innovative products that help women wear any look with comfort, confidence and style. The company holds 14 patents and 18 trademarks for cutting-edge designs such as the Original Water Push Up Bra, Body Sculpting Backless, Strapless Bra and Adhesive Bra. Fashion Forms products are sold in more than 9,000 stores worldwide and the brand is beloved by stylists, celebrities and women around the world.