Ann Deal is tough to pin down. One day she's in New York entertaining a department store buyer and appearing on a TV talk show in support of her innovative new No Slip Strapless Braª; the next she's off to Asia working with her factories to create yet another breakthrough in the shape of women's intimate apparel. Virtually tied to her cell phone, Ms. Deal lets nothing grow under her feet.

As Founder of Fashion Forms® a fashion bras and Intimate Apparel Accessory Company, Ms. Deal is passionate about her business. "It's so exciting to be involved in the development of new shapes and items that women need but were never before available. My life's work is to help women look and feel shapelier, sexier, and more physically free. One woman wrote that our 'Breast Petals' changed her life! I loved hearing that!" she exclaims.

Raised in North Carolina, Ms. Deal is from a family of entrepreneurial retailers. Ms. Deal moved to Atlanta to begin her own retailing career as a buyer of intimate apparel for Rich's department store. But her entrepreneurial spirit led her to leave the corporate world to become a sales representative for a lingerie company with the hopes of opening her own business one day.

In 1987 Ms. Deal initiated Fashion Forms, relying on her dynamic personality, a good network of retailer friends, and one hot product - the Adhesive Body Bra. The rest is intimate apparel history.

Fashion Forms became the exclusive U.S. distributor for the patented products: StrapMate® and Staykups™, Peel N' Stick Cups™, NuBra®, and NuBra® Ultralite™. Ms. Deal expanded the company's accessory business and finally ventured seriously into the bra category, by introducing The Original Water Push Up Bra™ to the U.S.
in 1997.

Attention to quality and a high level of customer service has earned Ms. Deal the respect of top department stores throughout the U.S. In the few hours she has for relaxation, she and her dog (child) 'Pucci' can be seen strolling the beach in Ventura, California.